In this course, you will be learning about the process of setting up an effective marketing plan. We will be diving into branding, personas, customer journey, and budgeting.
Branding is more than just a logo. By setting up a brand, you will set the pace for your marketing.
Personas are just imaginary customers that you are trying to target. By knowing exactly who you are trying to market to, you can create content that will get more engagement from your marketing efforts.
The customer journey is about the process of marketing. You need to set expectations for yourself when marketing your business, and by understanding where customers are in their journey, you will know exactly what to expect once you start marketing your business.
Finally, you will learn about budgeting. If you don’t have a budget plan you are set for failure. Take control of how you are investing in your business.
Course Value: $1,000
Resources
- Canva
- Customer Journey Worksheet
- Click on Link > Click on File > Make a Copy
- HubSpot Personas Tool
- 8 Marketing Budget Templates
- Click on Link > Click on File > Make a Copy
- Branding Presentation
- Customer Journey Presentation
- Personas Presentation
