Marketing 101: The Path to Business Growth Using Customer Psychology and Journey Strategies

Course Overview

This course will equip you with the tools and strategies to harness customer psychology and journey-based marketing techniques to grow your business. Through actionable lessons, downloadable resources, and practical exercises, you’ll learn to build a marketing plan that aligns with your goals and effectively engages your audience.

Learning Objectives

By the end of this course, you will:

• Understand the role of psychology in influencing customer behavior.
• Map the customer journey and identify areas for improvement.
• Build and execute a marketing plan that leverages the Customer Journey Pyramid and Flywheel.
• Differentiate between inbound and outbound marketing and implement both effectively.
• Create a structured marketing budget for sustained growth.

Course Modules and Topics

Introduction

• Welcome to Marketing 101
• Course Overview and Objectives

Module 1: Marketing is a Game of Psychology

• The science behind customer decisions.
• Identifying psychological triggers in marketing.

Module 2: Taking Your Customers on a Journey

• Understanding the stages of the customer journey.
• Mapping customer touchpoints to align with business goals.

Module 3: The Customer Journey Pyramid

• Inverting the funnel into a pyramid for better results.
• Allocating resources for maximum impact at each stage.

Module 4: The 5 Stages of the Customer Journey

• Awareness: Making your business visible.
• Engagement: Building meaningful interactions.
• Conversion: Turning prospects into customers.
• Delight: Ensuring customer satisfaction and loyalty.
• Advocation: Creating brand ambassadors.

Module 5: Inbound vs. Outbound Marketing

• Overview of inbound and outbound marketing strategies.
• Finding the right balance for your business.

Module 6: The Customer Journey Flywheel

• Transitioning from a funnel to a continuous growth model.
• Implementing the Flywheel in your business.

Module 7: Planning Your Marketing Budget

• Setting priorities for effective resource allocation.
• Creating a 6-12 month marketing budget.

Conclusion

• Recap and implementation roadmap.
• Next steps for continuous marketing growth.

Resources and Materials

Throughout the course, you’ll receive:

• Downloadable templates (e.g., marketing budget planner, customer journey maps).
• Case studies and real-world examples.
• Practical exercises and step-by-step guides.
• Access to a glossary of marketing terms.

Course Format

• Video Lessons: Pre-recorded videos guiding you through each topic.
• Exercises: Practical assignments to apply the concepts learned.
• Downloadables: Resources to assist with implementation.
• Quizzes: Periodic quizzes to reinforce learning.

Target Audience

This course is ideal for:

• Small business owners seeking to grow their business.
• Entrepreneurs who want to understand their customers better.
• Marketers looking for actionable strategies to enhance their campaigns.

Time Commitment

• Total Duration: Approximately 8–10 hours.
• Self-paced learning with flexibility to complete each module at your convenience.

Assessment and Certification

• Complete all modules and quizzes to earn a certificate of completion.
• The final project involves creating a personalized marketing plan for your business.

Instructor

Bryan Acosta
CEO, Advent Trinity Marketing Agency
With years of experience helping businesses scale, Bryan will guide you through actionable strategies and insights that have driven real-world success.