In this course, you will be learning about the customer journey. The customer journey course is a comprehensive training program that focuses on the five key stages of the customer journey: Awareness, Engagement, Conversion, Delight, and Advocation. This course is designed to equip marketing professionals and business owners with the knowledge and skills needed to effectively navigate each stage of the customer journey, from the initial stages of customer awareness to the ultimate goal of customer advocacy.
The course is divided into five modules, each covering one of the five key stages of the customer journey. The first module, Awareness, focuses on strategies for increasing brand visibility and customer awareness, such as SEO, social media marketing, and content marketing.
The second module, Engagement, teaches participants how to effectively engage with potential customers and build meaningful relationships with them. This module covers topics such as lead generation, email marketing, and social media engagement.
The third module, Conversion, focuses on converting interested prospects into paying customers. This module covers topics such as landing page optimization, sales funnel design, and persuasive copywriting.
The fourth module, Delight, covers strategies for keeping customers satisfied and engaged with your brand. This module covers topics such as customer service, loyalty programs, and personalized marketing.
Finally, the fifth module, Advocation, teaches participants how to turn satisfied customers into brand advocates who actively promote your brand to others. This module covers topics such as referral marketing, influencer marketing, and user-generated content.
Throughout the course, participants will have the opportunity to learn from industry experts and engage in hands-on activities and case studies to reinforce their learning. By the end of the course, participants will have a comprehensive understanding of each stage of the customer journey and the strategies needed to successfully navigate it, resulting in increased customer acquisition, retention, and advocacy.
The customer journey is about the process of marketing. You need to set expectations for yourself when marketing your business, and by understanding where customers are in their journey, you will know exactly what to expect once you start marketing your business.